Projects
Elte
Web Specialist
October 2022 -
Current
Challenge: Due to the transition from web platforms and multiple past changes in team leadership, many data and asset standards were redundant and obsolete. Additionally, the e-commerce department had been delaying expensive second-priority projects and was only able to invest in critical projects.
Goal: With a four month period, re-evaluated currently standard to improve efficiency of tasks and data management, along with assessing the feasibility of backlogged projects and alternative ways to complete them.
Action 1: Created new workflows for daily and weekly managerial task using Excel functions and automated PIM system tools.
Result 1: Reduced the team workload by 40% or more in managerial hours and saved the department over $50,000 yearly. Created a new workflow for priority coverage reports, saving over 70% in hours, improved data to close to perfect accuracy and allowed for on-demand report rather than monthly.
Action 2: Reorganized asset pathways and created Adobe Automation tutorials for the editing teams.
Result 2: Saved over 10% of digital asset editing costs and improved editing time by 10%. Converted over 5,000 PNGs to WEBP in a two-week period, improving the website’s load time by approximately 30%.
Action 3: Accessed the secondary skills of the in-house team member and leveraged their abilities to replace sourced stylists, photographers, and editors to provide 80-100% of their quality.
Result 3: Saved over $10,000 yearly in out-sourced teams and provided more consistent imagery. Allowed for on-demand photoshoots rather than bi-annual organized photoshoots.
My world, My Choice!
Co-President
September 2017 -
April 2019
Challenge: Re-activating a former non-profit initiative with the goal of having university student mentor high school students. This initiative started the year with only two other members and had remained stagnant as it lacked program infrastructure to compensate for perpetual turnover from students graduating.
Goal: Recruiting more team members, creating program guides to bring new team members up to speed and developing more official partnerships within an eight month period.
Action: Focused on building a social media team for brand awareness and organizing teams for recruitments events. Created a social media schedule and a style guide for consistency and improving brand awareness. Organized multiple teams such as a financial team, events team and recruiting team.
Result: Increased team size from three to over twenty mentors, allowing the initiative to educate over 400 high school students about sustainable practices. With the social impact that the initiative was able to make, the program was able to be become an official partner with the City of Guelph along with becoming an official association within the Lang School of Business and Economics.
University of Guelph
Development Consultant
September 2018 -
March 2019
Challenge: With the population of Campobello Island decreasing due to the lack of employment opportunities, the University of Guelph looked to create a new semester-phased economic develop plan.
Goal: Conducting primary research with residents and stakeholders to pinpoint issues then create a first stage report on ideas to address the issues within 6 months.
Action: Conducted interviews and researched areas with similar situations. Looking at the root causes of the issues and created a plan on how to address the issues. Reflected using the research data and constantly re-evaluated the plan to provide the most specific solution.
Result: Created a first phase social economic plan that looked to bring University professors to provide educational research catered to the island (e.i geology, marine biology, hotel and tourism leader). Presented the report to the Campobello’s mayor and counsel.
Discover Dalmatia
Social Media Coordinator
May 2018 -
August 2018
Challenge: With low social media engagement, Discover Dalmatia looked to reach a wider audience through social media to increase tourism in the coast of Croatia.
Goal: Organizing an international team of photographers to increase brand awareness of social media platforms over a 12-week period.
Action: Created a social media schedule for Instagram and Facebook, a timeline of the frequency of posts and the content that would be posted. Defined skillsets of team members and leveraging their best qualities. Tracked engagement on posts, evaluating which content styles to prioritize.
Result: Increased Instagram social media following by 30% and an average of 50% more engagement (measured via comments).